- Who are the primary customers of your products and services?
- How does your product differ from the other products that already exist in the market? Are those differentiators communicated on the website?
- Which competitors show up on the first page of search engines for your products or services?
- What keywords do your prospects use to search for your products or services on search engines?
- How competitive are the keywords that are currently used to find your product or service on search engines?
- What percent of your visitors to the website become customers? Or, what is the conversion rate of your website?
- What is the overall internet business size of your product or service?
- How are you going to popularize your products? (Global, National, Regional)
Based on the above analysis, we build the right web marketing strategy for your website which includes details like:
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