Website marketing includes several activities that require time to execute and manage; plus different skill sets for executing it. Below are some examples of web marketing that can be outsourced:
Search engine optimization, or SEO, requires the following:
- Affiliate program – this requires
- Creating a program
- Listing the program in appropriate directories
- Contacting complementary businesses for joining the affiliate program
- Tracking sales through affiliates
- Calculating payoffs to affiliates
- Reporting with amounts for payoff
- Banner advertisement – includes
- Banner design with backend for tracking hits
- Contacting complementary businesses for banner advertisement
- Reporting hits from sites advertising the banners
- Pay per Click (PPC) advertisement – this requires
- Account setup
- Start advertisement
- Turn-on conversion tracking tool
- Monitor the progress
- Analyze the results
- Make adjustments to improve conversion
- Search Engine Advertisement (SEO) – check the Outsourcing SEO page
- Link building – requires
- Identification of sites available to offer incoming links
- Contact them
- Get incoming links to the site
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